"When Margie is offering an information
product for sale relevant to our needs, we buy without hesitation.
We know the research is thorough, the content is accurately
represented and the execution is equally professional and reliable.
Everything we've purchased to date has exceeded our expectations by
providing even more than was promised!
Following Margie's step-by-step advice for working effectively with
the media, we've had stories in national magazines and newspapers
(First for Women, Harvard Business Publications, Financial Times,
Seattle Washington Post to name just a few); been interviewed on
radio and covered on both network and cable television. Producers
have expressed interest in taping segments for news magazine shows
like Dateline and in creating PBS specials featuring SMARTSTART
Programs.
We would never have made such a great first impression with the
media without professional guidance. And, as a startup, we need to
spend our money wisely. Listening to Margie is one of our best
investments!"
“Since buying the Do-It-Yourself Public
Relations Kit, we’ve gotten over 30 publicity placements. When we
get involved with a new service, we go through the Kit and see what
kind of angles we can come up with for stories. We also learned how
to get publicity by offering free speaking engagements. The Kit was
worth ten times what we paid for it.”
“The Do-It-Yourself Public Relations Kit
is the best resource we have found in our many years of working with
home-based entrepreneurs, to help them succeed in getting PR for
their small business. While we usually skim through the dozens of
books and courses sent to us for review each month, it quickly
became obvious the Do-It-Yourself Public Relations Kit was one worth
reading page-by-page, word-for-word. In fact, I'm on my second
perusal now, this time taking copious notes. I have pages full of
ideas we can put into action. The Do-It-Yourself Public Relations
Kit is just what the small business owner needs -- plenty of beefy
content, with a healthy dose of resources, ideas, angles, and
examples.”
Heidi & Dave Perry,
Small Business Experts For the Home-based Entrepreneur
HomeBusinessOnline.com
“In her Do-It-Yourself Public Relations
Kit, Margie Fisher covers P.R. from start to finish, from conceiving
a campaign to executing it with the media. In the time-proven
journalistic style of "show, don't tell," Margie uses case studies
and examples to reveal her strategies and prove her success. The
result is a book that any small business owner with a bit of moxie
and a desire to handle his or her own P.R. can use to pull off a
successful campaign. In fact, it's so spot-on that many publicists
could even learn a thing or two.”
Jeff Zbar, Journalist, Freelance Writer & Corporate Copywriter,
www.jeffzbar.com
“This Kit is the P.R. Bible. I carry it
with me everywhere. It’s a great way to get public relations without
paying the price of a publicist. It doesn’t matter if you’re a meat
market or a Pilates Studio, because you can customize the Kit to
your own needs.”
“Margie’s P.R. Kit is the best. I bought
it, printed it and read it in one afternoon. I learned how to craft
a pitch and find the right media contacts. Her Press Release samples
made it easy for me to format my press release for just the right
situation. I've used the Kit in several of my businesses and have
gotten many publicity placements. This should cost much, much more
than she charges.”
“Margie is brilliant! She has an uncanny
ability to immediately dissect any business situation, throw out
what's not working, maximize what is working and streamline the path
to success. She's a people person extraordinaire, a marketing
genius, and my own most trusted mentor. Bottom line - no matter how
successful you are, if you're not working with Margie, your business
isn't doing as well as it could.”
Wendy Guarisco, Owner/Publicist,
The Guarisco Group
"I met Margie a few years ago, and I
have been impressed with her work from the first day I heard her
speak. She is knowledgeable in a wide variety of topics, especially
those related to small businesses."
Kate Volman,
Vice President of Business Development,
The Greater Boca Raton Chamber of Commerce,
bocaratonchamber.com
Business Owners With Web Sites:
"Would You Like to Increase
Your Search Engine Rankings?”
Margie Zable
Fisher
president of
Zable Fisher Public Relations
Do you use your Web site to sell your
products or services? Or to provide a place where people can learn
more about you?
That’s terrific, because I believe every business should have a Web
site.
The problem is … once it’s up, many businesses forget to keep it
updated, and forget to work on getting it to the top of search
engines. Or, they just spend money on Pay-Per-Click advertising.
What’s So
Important About Search Engine Rankings?
In a perfect world, if you’re a jewelry store,
and someone types in “jewelry store,” to buy jewelry or to find a
store, your store’s Web site will show up first in the natural
(left-hand) side of an Internet search. When someone clicks on a
left-hand site, that’s called an organic or natural ranking. The
business owner does not pay for that click (the owner pays only for
right-hand side Pay-Per-Click ads).
When you are one of the first couple of natural listings, you can
count on a great deal of free Website traffic.
Here are some other reasons why natural rankings are important:
70% of search engine users report that they
visit organic (natural sites vs. Pay-Per-Click) sites on a daily
basis
50% of search engine users choose their
search result by scanning the top natural search ones—the ones on
the left, according to an eye tracking study
80% of search engine users report that they
never click on Pay-Per-Click results
72.3% of search engine users feel Google’s
organic listings are more relevant than their paid results
And the overall conversion rate of online
advertising paid sites is three times less than that of unpaid
sites
Now there are lots of companies that will take
your money and do Search Engine Optimization (SEO) for you. But if
you’d like to learn some tips that you or your Webmaster can easily
implement, you’ve come to the right place.
TIME OUT:
Before we go any further, go
ahead and get a quick taste of the information – “The Three
Things That Any Small Business Owner Can Do to Increase Search
Engine Rankings, and Increase Sales”. There's no obligation.
It's a free gift only for a limited time.
Plus, you'll get our
award-winning P.R. Tips and Special Offers. You can unsubscribe
at anytime -- but I don't think you'd want to because of reader
comments like these:
“We are a small (8 employees) woman-owned business and we would
like to thank you for your helpful P.R. tips.
We have conducted our own P.R. campaign
using your tips and have gotten 15 publicity placements in the
last two years.”
We hate spam as much as you
do. Your information will never be rented, traded or sold.
Thank You!
Check your email box in a few
minutes for your Free Report.
But for now - keep reading....
Announcing our Teleseminar:
Increase Your Search Engine Rankings in 90 Minutes
I
interviewed Neil Patel, the Founder and Chief Technology Officer
of ACS, a multi-million dollar internet marketing company. Neil
is considered an expert in the field of internet marketing, and
often charges clients $20,000 a month or more for SEO work.
Luckily, he was willing to share some tips with us on a
teleseminar.
Here is some of the information he shared:
The three things that any small business owner can
do to increase search engine rankings, and increase sales
How to choose the right keywords for your Web site
The best kind of links to get
What kinds of content on your Web site generates increases in natural search rankings
What to avoid putting on your Web site if you want to increase natural search engine rankings
How to choose a good SEO company if you’d rather outsource this function
and much more!
Surveys conducted after the tele-seminar were 100%
positive. Here are some of the comments:
“By making the suggested changes to our website, I expect
increased search engine visibility resulting in more traffic to
our site and ultimately potential new clients.”
- Elaine Triber, COO,
Jane Antonacci Interior Design, Menlo Park, CA,
www.janeantonacci.com
"This tele-seminar was really valuable to me. I am currently
talking with a group to help us with SEO and this tele-seminar
gave me a basic understanding of what I am looking for, things
to ask and things to watch out for."
- Annie Catz, Vice President of Marketing,
TooJay's Restaurants, West Palm Beach, FL, www.toojays.com
"The teleseminar was outstanding."
- Mary Beth Huffman, IMPACT Marketing and
Public Relations, Carpentersville, IL,
www.impactmarketingpr.com
"I'll be making website improvements based on the items talked
about."
Pretty good thoughts, yes? And I have many more
testimonials like them.
How Much Would Increasing
Your Search Engine Rankings Be Worth to You?
For most people, this is a no-brainer. When you’re
listed higher in the search engine rankings, you get more sales.
Now, you could spend many thousands of dollars getting help from SEO
firms. Or, you can get the benefit of the countless hours of
experience that led to 90 minutes of tips that can skyrocket your
sales, for a fraction of the cost.
And since it’s an audio download and electronic transcript, you can
access it in minutes – for only $49 USD, for a limited time.
And you pay no taxes or shipping fees.
Could I get much more for it? Of course. But I wanted this to be an
easy decision for you. That's why I'm also giving you...
3 FREE Bonuses
For Ordering By Midnight Tonight
In addition to the information provided in the
teleseminar, there are some other great ways to increase your natural
Search Engine rankings. I’d like to offer you these free bonuses to do
just that:
Bonus #1: Audio Download and Electronic Transcript for our Teleseminar
on How to Use Video to Grow Your Business – Value: $49
- Did you know that 38%
of users who searched Google were
served video in natural search results?
Search engines love video, so video is no longer an
option – it’s a must – for Web sites.
And here are some other amazing statistics:
Of the people viewing your product or service,
over half will take action, and 12% will buy (vs. ½-2% normally)
65% of online surfers will view a video to
completion; 68% who watch online videos will pass links on to
friends
More than 65% of those watching are between
35-64; 67% have middle to high incomes
In this fast-paced, 90-minute call, you will learn
how to:
Use a Webcam and/or Flip Video to take your own video
How to use your existing software to add a few key items to your video
Ways you can find inexpensive video production houses
Examples of businesses using video on YouTube, and how you can, too
Examples of businesses using video on Web sites, and how you can, too
Examples of businesses using video on Facebook and other social networking sites
And much more!
Bonus #2: Audio Download and Electronic Transcript for our Teleseminar
on How to Create a Wordpress Blog – Value: $49
Search engines love blogs, because the content is updated frequently.
In our 60-minute call, you will learn:
The most important items you need to set up on your free blog
How to get great content and visuals on your blog
How to use blogs to promote your business
And much more!
Bonus #3: Audio Download on How to Use Twitter to Promote Your
Business – Value: $49
This was one of our most popular tele-seminars. In our 60-minute call,
we featured three guests. You will learn:
How to sign up for Twitter and use it
Quick tips on how to make the most of your Twitter experience
Examples of how other small businesses use Twitter to promote themselves and their businesses
Together these three free bonuses are worth more than triple your
investment -- but they're all yours absolutely free when you order by
midnight.
But I don’t stop here. I am also offering:
My Personal
Guarantee:
30 Full Days to Test-Drive This Audio
Download and Electronic Transcript, Risk Free!
I'm 100% confident that if you employ all the techniques and
resources I share with you, you'll receive at least five
times the value of this Audio Download and Electronic Transcript
over the next 30 days. If the information I share isn’t worth
five times the value of your investment, just ask me for a
prompt refund within 30 days of your purchase. No reason needed.
No questions asked.
Margie Zable
Fisher
president of
Zable Fisher Public Relations
So, are you ready?
YES
Margie, I Want this Audio Download and Electronic
Transcript Right Now
I understand I'll receive an INSTANT link to the audio download
of the teleseminar, and an INSTANT downloadable PDF
copy of the electronic transcript. And I understand that I'm
covered by your risk-free guarantee, so if for any reason
I'm not happy, I can ask for a full refund anytime within the
next 30 days. And I'll only pay $49 -- no shipping or tax added.
I
interviewed Neil Patel, the Founder and Chief Technology Officer
of ACS, a multi-million dollar internet marketing company. Neil
is considered an expert in the field of internet marketing, and
often charges clients $20,000 a month or more for SEO work.
