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“In the last twelve months The Zable
Fisher team has gotten Glamajama placements on the Today Show, in
Working Mother Magazine, Woman’s World Magazine, ePregnancy
Magazine, L.A. Parent Magazine, the Dallas Morning News, Atlanta’s
Star 94 Giftionary radio show, and more. In that same time period,
we have grown, and our products are now in Nordstrom’s, worn by more
stars (such as Lisa Rinna on Dancing with the Stars) and are now top
sellers in Japan,”
Heather Nolte,
Founder,
Glamajama
Glam Clothing for Babes
www.glamajama.com
“Margie is the best vendor I have ever worked with. She and her team
at Zable Fisher Public Relations are perhaps the top agency in the
industry for small to medium-sized businesses looking for quality
results at a reasonable price, and is one of the few PR shops that
works on the "pay for performance" model -- no results, no charge.
Margie has been extremely instrumental in getting our firm, along
with its story and products, top-shelf recognition from major media
outlets like the New York Times, Newsweek, Fortune and CNN, among
many others, at a fraction of the cost a "traditional" public
relations agency would charge. Highly Recommended.”
David Young,
CEO,
BMIGaming.com,
2007 Inc. 500 winner, Top 500 E-Retailer from Internet Retailer
"I have worked with other public relations firms and none can
compete with Margie. Her prices are better, she is great at
following up, and I trust her advice. Our business has grown from
the placements she has gotten us. We have been featured in the Wall
Street Journal, New York Times, Worth Magazine, Entrepreneur
Magazine, VH1, The Orange County Register, The Palm Beach Post and
more."
Steve Sims,
Bluefish Concierge
www.thebluefish.com
"Having our Gourmet Key Lime Bundt Cake selected as
one of "Oprah's Favorite Things, 2004" was not just a huge honor it
was also a huge Public Relations opportunity for We Take The Cake.
I looked to Margie to help me capitalize on this newfound fame with
more placements. Margie was able to secure a spot for us on the Food
Network and in the Associated Press.
Margie is an asset because of her great insight, contacts and
invaluable business advice. But, Margie's customer service and
follow-up is what "takes the cake".
I firmly believe that P.R. is the only way to get your name out
there. So, call Margie!"
Lori Karmel,
We Take the Cake,
www.wetakethecake.com
“I knew our anti-nausea wrist bands were perfect for Target, but I
didn’t know how to approach them. I have worked with Sales Rep firms
but none that work exclusively with Target. It’s impossible to find
that information. After reading this Report on how to get into
Target, I found exactly what I was looking for -- a Sales Rep firm
that works exclusively with Target, in my product category. They
were very excited about our product. I am hoping that our product
will be on Target shelves soon. Thanks, Margie!”
Romy Taormina,
Psi Health Solutions, Inc.,
www.psibands.com
"Please don't even consider doing business with a big box retailer
until you've read Margie’s Report on getting into Target. As
someone who works with product companies all the time, I have seen
the struggles that companies face trying to sell to big retailers.
Margie explains the process in a simple, down-to-earth way, and
even provides resources such as Rep companies that work with
Target."
JoAnn Hines,
Packaging Diva,
www.packagingdiva.com
“Margie is in a class by herself. She is calm, focused, highly
creative and can deliver on any challenge. Most impressively, she is
able to leverage the nation’s most valued writers and news agencies
because so many of them trust and rely on her as a most credible
source for access to top newsmakers. She has been a great asset to
my business on many levels,”
Suzy Girard-Ruttenberg, Business Coach
Girard & Associates
www.girard-associates.com
“Margie is brilliant! She has an uncanny ability to immediately
dissect any business situation, throw out what's not working,
maximize what is working and streamline the path to success. She's a
people person extraordinaire, a marketing genius, and my own most
trusted mentor. Bottom line - no matter how successful you are, if
you're not working with Margie, your business isn't doing as well as
it could.”
Wendy Guarisco, Owner/Publicist,
The Guarisco Group
"Margie, I had a fabulous meeting. I feel very energized and excited
about the 'new us.' I just ran it by one of my key people and she
LOVED everything you recommended. Wow, was our session a great bang
for the buck!"
Barb Astler,
President and CEO,
Barbi's Baskets and Unique Gifts,
www.barbisbaskets.com
"Zable Fisher Public Relations really gets the job done. From great
TV to awesome interviews - working with Margie and company you get
the whole package. My business has grown a cool 30% since I've been
working with her. Whether working directly with the owner or with
the staff she understands how important Public Relations is to a
business."
Kymberly Byrnes,
Studio Owner,
Pulse Pilates Studio of Boca Raton
www.pulsepilates.com
"I am very impressed with Margie Fisher's unique approach to public
relations. First of all, Margie was willing to share her technology
up front even before the first meeting. This instilled a sense of
comfort and trust that I was working with the right person.
Secondly, at the initial consultation, Margie listened carefully to
all of our requirements and strategic plans, and then presented ways
on how we may easily and effortlessly enhance them. Already in the
first week we have begun implementing Margie's suggestions with our
mailing pieces, presentation approaches, and repurposing our
materials for publication. As a result, I believe this will be able
to enhance our next year's revenue by over 100%! I look forward to
our continued growth with Margie Fisher helping us all the way to
the top!"
Steve Kirshenbaum, M.S., Educational Coach
CEO, Pyramid Learning Concepts, LLC,
www.beyondtutoring.com
Specializing in Test Preparation and Life Skills Strategies for
Teens
“Margie is a talented and creative media relations and business consultant. She thinks outside the box for herself and her clients, giving her a distinct edge. Margie is passionate about what she does and it shows.”
Amy Bates Stumpf,
Owner,
Gift List Media
www.giftlistmedia.com
“Margie Zable Fisher is an extraordinary resource for interesting
entrepreneurial profiles. She's very easy to work with, understands
the needs of a busy journalist and provides excellent contacts
within her business circle. A call from Margie is always welcomed
and always productive. As a PR person, she's one of the best.”
Nichole Torres,
Staff Writer,
Entrepreneur Media, Inc.
www.Entrepreneur.com |
 |
Product Manufacturers and Retailers:
"Would You Like to Get Thousands of
Dollars of Additional Sales?”
|
Margie Zable
Fisher
president of
Zable Fisher Public Relations
|
From:
Margie Zable Fisher
Hi There:
A couple
of years ago, one of my clients was featured in the December “O
List” of Oprah Magazine – the publication’s Holiday Gift
Guide. That one placement led to hundreds of thousands of dollars
of sales.
While that is obviously a “home run” in the product publicity world,
one thing is for sure: holiday gift guide placements lead to sales.
What are Holiday Gift Guides?
They’re those product roundups you see everywhere in the media
during fourth quarter, with recommendations for great gifts to buy.
If you sell products, and fourth quarter sales are important to you,
this information is critical.
3 Things You Need to Know Right Now
-
 Many
top magazines have deadlines for Holiday Gift Guide
submissions in the summer, often in June and July. These
publications often work six months or more in advance of
publication. If you miss the deadlines for product submissions,
you’re out of luck on the publicity front.
-
While the media features product recommendations throughout the
year, media during the fourth quarter, particularly
November and December, has far more product features and
product recommendations than any time of the year, to cover the
gift-giving interest of their audience.
-
There is a method to getting Holiday Gift Guide coverage –
and we can help!
First
things first. Right now, Editors are looking for products to cover
in their magazines during fourth quarter.
You may not realize that summertime is when Gift Guide Editors at
major magazines start looking for products to feature in their
fourth quarter Holiday Gift Guides. A few even have deadlines at the
end of June.
Did you know that most media outlets offer fourth quarter Holiday
Gift Guides to their readers, viewers and listeners?
That’s right. That’s thousands of media outlets that recommend
products to their audience, at a time when that audience is READY
TO BUY.
My team and I are already pitching our clients for Holiday Gift
Guide placements.
After doing this for so many years, I can tell you…
Getting into a Holiday Gift Guide is not all that easy. There’s a
great deal of competition from hundreds, sometimes thousands, of
other companies that are also pitching their products.
Here’s the good news:
I’ve gotten hundreds of Holiday Gift Guide and publicity placements
for every type of product and service, and every type of media
(magazines, newspapers, TV, radio and online). That includes top
media outlets such as O (Oprah) Magazine, the Today Show,
Daily Candy, Real Simple, the Robb Report, Good Housekeeping,
People StyleWatch, CNN, USA Today, the Wall Street Journal,
Woman’s World, entrepreneur.com, Redbook, and many more.
And I want to share the secrets of how you, too, can get top
publicity placements.
This
year we have two new options!
1. Do-It-Yourself Holiday Gift Guide Pitching
We
provide you with all of the tools necessary to get Holiday Gift
Guide placements. You just have to put in the time necessary to send
out pitches and follow-up with the media.
2. We Do the Work for You Holiday Gift Guide
Pitching
Here
are more details….
TIME OUT:
Go ahead and grab my Free “Fill-in-the-Blank Media Pitch.”
There's no obligation. It's a free gift only for a limited time.
Plus, you'll get our award-winning P.R. Tips and Special Offers.
You can unsubscribe at anytime -- but I don't think you'd want
to because of reader comments like these:
“We are a small (8 employees) woman-owned business and we would
like to thank you for your helpful P.R. tips.
We have conducted our own P.R. campaign
using your tips and have gotten 15 publicity placements in the
last two years.”
- Randell Heath, Coldsweep, Inc.,
Mountain Green, Utah,
www.coldsweep.com
We hate spam as much as you do. Your information will never
be rented, traded or sold. |
|
Thank You!
Check your email box in a few
minutes for your Free Report.
But for now - keep reading.... |
Do-It-Yourself Holiday Gift Guide Pitching
Program
 This includes:
The 2011 version of the “Holiday Gift Guide Pitching Secrets”
Special Report – that gives you the latest insider information
on how to maximize your chances of getting media coverage,
Plus, You’ll Get These 3 Bonuses:
-
Top Media Contacts. You’ll get my personal media list of
top national magazine contacts for all types of products.
Whether you offer jewelry, food, home, technology, or anything
in between, I keep the top 10-20 contacts for all of those
categories on my house list. My list includes contacts from:
O Magazine, Real Simple, InStyle, Better Homes and Gardens,
Lucky, Family Circle, Elle, Self, Good Housekeeping, and
many more. Plus, you’ll learn how to get a 15% discount on the
cost of the Gift List, a media database that offers thousands of
additional Holiday Gift Guide media contacts.
-
Borrow My Winning Pitches -- change the information and
use them to get your own placements.
-
A copy of one of our Secret Weapons, the 2011 Editorial
Calendars of top media outlets, such as O Magazine, Real
Simple, Entrepreneur, InStyle, Parenting, Inc., Good
Housekeeping, Newsweek, Woman’s Day, and more. This will
give you a list of editorial coverage in each issue, which gives
you a great opportunity to tie your story pitch into additional
planned media coverage.
While this could cost thousands of dollars, it’s available now, for
a limited time, for only $97.
Plus, it comes with my 30-day money-back guarantee.
|
30 Full Days to Test-Drive This Program,
Risk Free!
I'm 100% confident that if you employ all the techniques and
resources I share with you, you'll receive at least DOUBLE
the value of this Program and Special Bonuses over the next
30 days. If the information I share isn’t worth double the value
of your investment, just ask me for a prompt refund within 30
days of your purchase. No reason needed. No questions asked.
|
|
I tried for years to contact media outlets
through personal networking then finally bought Margie’s Holiday
Gift Guide Pitching Secrets. I followed her method and it was
spot on! I got many personal responses and three product
placements on my first try. Plus, Margie is a dream to work
with! She responds quickly, if not immediately, and always has a
good answer to my questions. I am so pleased to have made this
connection.
~ Paxson MacDonald, Owner, Marketing Management |
And if you decide, after you’ve purchased this program, that you’d
rather us do the P.R. for you? We’ll apply your investment in the
D.I.Y. program to our pitching program.
We Do the Work for You Holiday Gift Guide Pitching
Want holiday gift guide publicity and sales, but don’t want the
hassle of doing the P.R. pitching and follow-up? We’re happy to do
it for you. Programs start at $500 per month. Just
contact us for more information.
Still Not Sure of the Value of Great Publicity?
Take a look at what these folks have to say (yes, these are some of
my clients):
|
 “Publicity
helped us get on the Inc. 500 List.”
“Margie is the best vendor I have ever
worked with. We have gotten terrific publicity coverage, which
was critical to our rapid growth and achieving our goal of
getting on the Inc. 500 List.”
~ David Young,
President, BMI Gaming,
www.bmigaming.com |
|
 “Publicity
helped us grow from a small home-based business to a
multi-million dollar international business.”
~ Cynthia McKay,
CEO, Le Gourmet Gift Basket, Inc.,
www.legift.com |
|
“In a 12-month period The Zable Fisher
team got Glamajama placements on the Today Show, in
Working Mother Magazine, Woman’s World Magazine, ePregnancy
Magazine, L.A. Parent Magazine, the Dallas Morning News,
Atlanta’s Star 94 Giftionary radio show, and more,
helping our company grow significantly.“
~ Heather Nolte, Founder, Glamajama
Glam Clothing for
Babes www.glamajama.com |
So, Are You Ready to Get Great Publicity
in Holiday Gift Guides?
We have two easy options for you.
Don’t wait to skyrocket YOUR sales!
Yours in Success,
Margie Zable Fisher
president of
Zable Fisher Public Relations
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